A typical B2B purchase is influenced by around 13 people inside the buyer and 9 outside it. We find all of them, start the right conversation with each one in their own language, and show you who said what.
Your committee map comes back within five business days, and it costs nothing.
13 + 9: Forrester Buyers’ Journey Survey, via Digital Commerce 360, January 2026. Every source
Most demand programmes are built to find whoever fills in the form, and that person rarely decides anything alone. The economic buyer, the architect, security, procurement and the people who’ll run the product each carry a different objection. A deal stalls at whichever one you never spoke to.
The group is also harder to see. Research now starts in ChatGPT, Gemini or Copilot long before anyone fills in a form, so the first conversation often happens without you. We map the whole group before we spend a dollar, then reach each person with the evidence their role responds to.
How we map a buying committee| Who | What they need to hear about |
|---|---|
| Economic buyer | What it costs to do nothing |
| Enterprise architect | Fit, integration and migration risk |
| Security and compliance | Controls and where the data lives |
| Procurement | Comparable deals and terms |
| The team who’ll run it | Whether it will work here |
| Nine outside influencers | Analysts, peers and advisors nobody briefs |
2 of 22: Conversera engagement data, 2025 to 2026.
Every programme moves through the same eight stages. Seven of them end with a named person at Conversera saying yes, and you approve the content yourself before anything goes live.
Your portal shows the brief as we read it, the committee at each account, what’s waiting on a person and a receipt for every lead. A report lands every Monday, built from the data and checked by one of us before it reaches you.
Tour the platformEach of these ran on the model above. Once we’ve spoken, we can arrange a reference call under NDA.
Infrastructure, Asia-Pacific
We ran a competitive programme across Asia-Pacific markets, built on committee mapping, in-language outreach and tele-verification. Qualified meetings went straight into the sales team’s diary, and the client’s own quality review accepted what we delivered.
Media technology, EMEA and worldwide
We ran a worldwide partner-marketing programme in each partner’s language and time zone. One of our people spoke to every lead before it reached the client, and the programme ran without a quality dispute.
Open-source software, Asia-Pacific
The programme covers several Asia-Pacific markets and is live today. We report every week, including the markets we flag for rework, and we’re happy to walk you through how it’s going.
Open it to see where the lead came from, what consent was recorded, which checks it passed and who released it. Share it with your sellers, and hold us to it.
See what a lead receipt shows
Techarda is an independent technology community where practitioners compare products, ask each other hard questions and follow the categories they’re buying in. It’s a commercial partner of ours, and we use its aggregated, consented signals to decide which problems a programme leads with and when to start it.
We never see who an individual Techarda reader is, and our clients can’t buy placement, rankings or reviews there.
Within five business days you’ll have the buying group for every account, the people already showing interest, and a sourced brief on your top five. If your current programme already covers the committee, we’ll tell you that too.
We plan and run B2B demand generation and account-based programmes for enterprise technology companies: content syndication, tele-qualification, appointment setting and ABM. We map the whole buying committee first, then reach each person with what their role needs to hear.
Our software reads briefs, researches accounts, drafts copy for each role, checks leads and assembles reports. A named person at Conversera approves every audience, every message, every launch and every batch of leads, and we don’t send anything autonomously.
We’re headquartered in Sydney and run programmes worldwide for enterprise technology companies selling globally, with teams in five countries: Australia, India, the Philippines, the USA and the UK.
Send us 20 target accounts. Within five business days we’ll show you who’s in each buying group, who’s showing interest, and a sourced brief on the top five. It’s free and there’s no obligation.