We give every person on the buying committee at each named account one coherent argument for buying from you.
Named-account plans, messaging for each role and coordinated touches across marketing, sales and partners mean the committee hears one story instead of six campaigns.
You have a named account list and deals that stall at someone you never spoke to.
Each named account gets its own plan, and we measure that plan by how much of the committee it reaches.
See the eight stages every programme runs through- 01
We write a plan for each named account, with its committee mapped.
The plan names the roles we need to reach and what each one needs to hear.
- 02
We time content, outreach and qualification around what each account is working on.
Marketing, sales and partner touches follow one calendar, so the committee hears one story.
- 03
Our callers speak to anyone who engages before they reach your sellers.
They confirm the need, the timing and who else is involved.
- 04
We report committee coverage at each account every week.
You can see which roles have engaged and which ones we still need to reach.
ABM is judged on how much of each committee we reach, and on the pipeline that follows.
Committee penetration comes first on the list because a deal usually stalls at the role nobody spoke to.
- Committee penetration
- Engaged accounts
- Meeting rate
- Pipeline influenced
Most programmes reach 2 of the 22 people who decide, and ABM is how we reach the rest. Source: Conversera engagement data, 2025 to 2026.
You can run account-based marketing on its own or alongside the other three programmes.
Content syndication
You have strong content and you need it read by the right roles at the right accounts.
How content syndication worksTele-qualification
Your sellers are tired of calling leads who don’t remember the download or can’t buy.
How tele-qualification worksAppointment setting
You need pipeline this quarter and your team’s calendar has more gaps than meetings.
How appointment setting worksSend us 20 target accounts and we’ll show you who decides inside each one.
Within five business days you’ll have the buying group for every account, the people already showing interest, and a sourced brief on your top five. It’s free. If your current programme already covers the committee, we’ll say so.