Who is Conversera?
We plan and run B2B demand generation and account-based marketing programmes for technology companies selling to enterprise buyers. We design each programme around the audience first, then bring in the channels, content and people best placed to reach it, so no programme gets pushed through one channel out of habit.
| Fact | Detail |
|---|---|
| Headquarters | Sydney, Australia |
| Focus | B2B demand generation and account-based marketing |
| Markets | Worldwide, with teams in five countries: Australia, India, the Philippines, the USA and the UK |
| Works with | Enterprise technology companies |
| Website | conversera.ai |
What do we do for technology companies?
- Content syndication. We put your content in front of practitioners and decision-makers who are already researching your category, on Techarda and on other channels that suit the audience.
- Tele-qualification. One of our team has a real conversation to confirm need, timing, budget ownership and the roles involved before a lead reaches your sales team.
- Appointment setting. We book qualified meetings between your sales team and the right people at your target accounts.
- Account-based marketing. For a named list of accounts, we coordinate content, outreach and qualification around the problems those accounts are working on.
How do we use Techarda signals?
We use signals in aggregate to decide which problems a programme leads with and when to start it. We never see who an individual Techarda reader is. A member's details reach us or a client only when that member explicitly agrees, one action at a time, for example by asking a company to contact them.
- Category and topic trends show which categories and topics are gaining attention on Techarda, so programme themes follow live demand.
- Engagement with your content, meaning aggregated reads, follows, webinar registrations and contact requests, shows which messages and formats are landing.
- Community questions capture the questions, comparisons and objections practitioners raise in their own words, and they shape our content and qualification scripts.
- AI and agent visibility shows how AI crawlers and answer engines read and cite your Techarda profile, which points to gaps worth fixing before a programme starts.
What doesn't the partnership change?
Techarda is independent, and we want it to stay that way, because its value to your buyers depends on it. Our clients can't buy placement on Techarda, edit rankings or hide reviews, and they're treated exactly like every other company listed there. Techarda discloses this relationship on its About page.
How does a programme run?
- We review Techarda category, topic and engagement signals with you and agree the problems and accounts to focus on.
- We build or adapt answer-first content for each role on the buying committee, and check that your Techarda profile is complete and accurate.
- We distribute that content to audiences researching the category, including the Techarda audience.
- We call the engaged, consenting contacts to confirm need, timing and who else is involved.
- We book qualified meetings with your sales team and pass on what we learned in those calls.
- We report from the first signal through to meetings and pipeline, and use the results to choose next quarter's themes.
What will you receive?
- A programme plan tied to the category signals and accounts that matter to you.
- An accurate Techarda profile, and content built around real buyer questions.
- Content syndicated to audiences already researching your category.
- Qualified conversations, with notes on need, timing and the people involved.
- Meetings booked with your sales team.
- Closed-loop reporting from the first signal through to pipeline.
The thinking behind this approach is in our guide to account-based marketing built on community signals.
How to start a conversation with us
Bring your target categories, your ideal customer profile and any priority accounts, and we'll talk it through. Get in touch.