These are the guides we wish our clients had read before their first programme.
Each one is short and practical, written for marketing and revenue leaders at technology companies, and none of them sits behind a form. If one helps, pass it on to your team.
Answer engine optimisation (AEO) for B2B technology companies
Read this if prospects turn up with the wrong idea of what you do and you suspect an AI assistant told them.
Read the guideHow enterprise technology buyers research in the AI era
Read this before you plan content for a committee that has already asked an assistant about your category.
Read the guideFirst-party intent versus third-party intent data
Read this before you renew an intent data contract, and take the six questions at the end into the meeting.
Read the guideAccount-based marketing built on community signals
Read this if your ABM tools can tell you an account is interested but can’t tell you what it’s stuck on.
Read the guideHow to make your company profile answer-ready: a checklist
Work through this with your own about page open beside it, one section at a time.
Read the guideIf you’re new here, start with our page for technology marketers
It explains how we help AI engines describe your company accurately and how we turn community signals into programmes that end in qualified meetings.
Read the page for technology marketersSend us 20 target accounts and we’ll show you who decides inside each one.
Within five business days you’ll have the buying group for every account, the people already showing interest, and a sourced brief on your top five. It’s free. If your current programme already covers the committee, we’ll say so.