If we can’t source a figure, we don’t use it.
We hold our clients’ campaigns to that rule, so we hold ourselves to it too. This page lists every figure we quote, where it comes from and how current it is. Last reviewed September 2026.
Two figures about who shapes a purchase appear across the site.
About 13 people inside the buyer and 9 outside it influence a typical B2B purchase
The figure covers B2B purchases in general, and the article doesn’t say who the nine outside participants are. In the programmes we run they tend to be analysts, peers and advisors the vendor rarely meets, which is why we map them alongside the internal committee.
Source: Forrester Buyers’ Journey Survey, reported by Digital Commerce 360 on 22 January 2026. Read the Digital Commerce 360 article
Most demand programmes reach 2 of the 22 people who decide
This one is our own claim. Most programmes are built to find whoever fills in the form, and that person rarely decides alone.
Source: Conversera engagement data, 2025 to 2026. Method available on request.
The rest of our figures describe Conversera itself.
These come from our own operations, and we can show you how each one is counted.
| Figure | What it measures | Where it comes from |
|---|---|---|
| 138M+ | Verified business contacts available to our programmes | Conversera figure, from licensed B2B data providers |
| 25K | Leads a month of delivery capacity | Conversera delivery network |
| 5 | Countries where our teams work, each in the buyer’s language | Conversera teams in Australia, India, the Philippines, the USA and the UK |
| 15+ | Consultants working on client programmes | Conversera headcount |
| 9 | Checks every lead passes, the last of them a person releasing it | Conversera lead assurance process |
| 0 | Messages sent without a person’s approval | Conversera platform rule, recorded in the approvals log |
| 9 a day | Per-role message variants we can produce, up from 1 a week before our software drafted them | Conversera delivery records, comparing drafting before and after our software |
| 2 days to continuous | Time our team spent assembling each client report, which is now built continuously from the data | Conversera delivery records, comparing reporting before and after our software |
If you think a figure here is out of date or wrong, tell us at success@conversera.ai and we’ll correct it or take it down.
The photographs on this site are used under the Unsplash licence.
We’re grateful to the photographers whose work we use.
- An office building at dusk with most of its windows lit warm by Tyler Lyons on Unsplash
- Two people planning a programme with sticky notes on a glass wall by airfocus on Unsplash
- A team around a meeting room table, one person standing to talk through the plan by Memento Media on Unsplash
- Office buildings seen from street level against a soft evening sky by Anastasia Yaroshenko on Unsplash