We put your best content in front of the people already researching your category.
We place your guides, reports and webinars with practitioners and decision-makers who are looking right now, then check every lead before it reaches you.
You have strong content and you need it read by the right roles at the right accounts.
Each asset goes to the committee roles it was written for, and every lead it produces is checked before you see it.
See the eight stages every programme runs through- 01
We decide which committee roles each asset is for.
Then we write a short summary of it for each of those roles.
- 02
We place it where those roles are already reading.
That means our network and the partner channels that suit the audience, paced to your plan.
- 03
Every lead goes through the same nine checks.
They’re listed further down this page, and a lead that fails one is rejected with the reason.
- 04
Accepted and rejected leads appear in your weekly report.
Every reject carries its reason, so you can tell a channel problem from a targeting problem.
Syndication is judged on accepted leads and what each one costs you, and we agree the standard in writing first.
The reject rate is on the list because a cheap lead your seller can’t use still costs you a seller’s afternoon.
- MQL, SQL and BANT volume
- Cost per accepted lead
- Reject rate
- Pipeline influenced
Each of these shows on the lead receipt, with its result.
- Email verified
- Person works at the company
- Title matches the brief
- Company in the target account list
- Country in the agreed markets
- Not a duplicate
- Not on a suppression list
- Consent recorded for the country
- Released by a person
You can run content syndication on its own or alongside the other three programmes.
Tele-qualification
Your sellers are tired of calling leads who don’t remember the download or can’t buy.
How tele-qualification worksAppointment setting
You need pipeline this quarter and your team’s calendar has more gaps than meetings.
How appointment setting worksAccount-based marketing
You have a named account list and deals that stall at someone you never spoke to.
How account-based marketing worksSend us 20 target accounts and we’ll show you who decides inside each one.
Within five business days you’ll have the buying group for every account, the people already showing interest, and a sourced brief on your top five. It’s free. If your current programme already covers the committee, we’ll say so.