How many of the 22 people who decide is your programme really reaching?
Answer eight questions in about two minutes and you’ll see where your coverage of the buying committee is strong and where it thins out. Nobody sees your answers but you, so the score is only as useful as you are honest.
01 We know who sits on the buying committee at each of our top 20 accounts.
02 Our programme reaches more than the person who fills in the form.
03 Every role on the committee gets a message written for what that role cares about.
04 Our leads come with a written reject standard, and we use it.
05 Someone speaks to a lead before it reaches a seller.
06 Our company facts are consistent enough for AI engines to quote us accurately.
07 We can show the CFO what last quarter’s programme produced, with sources.
08 A named person approves anything AI writes before it reaches a buyer.